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Statewide Grievance Committee
Statewide Bar Counsel

Attorney Advertising - Filing Advertisements Electronically
through E-Services
Advisory Opinions | General Advertising | Random Review of Advertisements

  1. What does it mean to file an advertisement “electronically”?
  2. Where can I find instructions on how to file an advertisement electronically?
  3. What if I have questions about or technical problems with E-Services?
  4. Can a firm submit the advertisement under its firm juris number?
  5. Does each attorney in a firm have to submit the advertisement separately?
  6. Can I submit more than one advertisement with the electronic filing?
  7. Is there a fee associated with the mandatory filing rules?
  8. What should I do if I don’t know how to characterize the type of advertisement that I need to file?
  9. When will a hearing be scheduled?
  10. Why am I having problems verifying a URL?
  11. How do I file the transcript that is required by Section 2-28A(a)(2) of the Connecticut Practice Book?
  12. How do I file a print advertisement?
  13. My PDF is larger than 20 MB. What do I do?
  14. How do I file a multi-media advertisement?
  15. Where on the form do I comply with Section 2-28A(a)(5) of the Connecticut Practice Book, which requires a “statement listing all media in which the advertisement or communication will appear, the anticipated frequency of use of the advertisement or communication in each medium in which it will appear, and the anticipated time period during which the advertisement or communication will be used?”
  16. Do I need to file an application or “app” about my legal services?


 

 

 

 

 

 

 

 

 

 

 

 

 

 



1. What does it mean to file an advertisement “electronically”?
Electronic filing is accomplished through the State of Connecticut Judicial Branch’s E-Services. You may not use other electronic formats to complete the process (e.g. fax or direct email to the Statewide Grievance Committee).

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2. Where can I find instructions on how to file an advertisement electronically?
Instructions appear below these FAQs.

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3. What if I have questions about or technical problems with E-Services? 
Please refer to the Contact Us page.

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4. Can a firm submit the advertisement under its firm juris number? 
No. The attorney disciplinary system in Connecticut is tied to individual juris numbers – firms are not subject to discipline. If attorneys practicing in a firm advertise, the individual juris number of each attorney must be listed where appropriate on the attorney advertising electronic filing form.

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5. Does each attorney in a firm have to submit the advertisement separately? 
No. Each attorney who is responsible for a particular advertisement will list his or her juris number where appropriate on the electronic filing form. For the quarterly filing of domain names, 1 or more attorneys in the firm may be listed on the filing, but all attorneys in the firm do not have to be listed.

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6. Can I submit more than one advertisement with the electronic filing? 
No. Each advertisement must be filed separately. However, if one advertisement is comprised of multiple parts (e.g. a letter and an envelope) the parts do not need to be filed separately provided they can be filed in one format (e.g. PDF). Also, if you are filing multiple URLs, all URLs can be submitted on one form.

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7. Is there a fee associated with the mandatory filing rules? 
No. There is no fee for filing under Section 2-28A of the Connecticut Practice Book. If you want an advance advisory opinion under Section 2-28B of the Connecticut Practice Book there is a fee of $100.

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8. What should I do if I don’t know how to characterize the type of advertisement that I need to file? 
If you are uncertain whether your advertisement should be submitted as a URL, a print advertisement or as multi-media, refer to the common examples listed below or contact the Statewide Grievance Committee at Attorney.Advertising@jud.ct.gov and you will be instructed on the format you should chose to file your advertisement.

  • All websites: Select URL and provide the domain name(s) only.
  • Internet Popup Ads and Ad Rotators: Should be printed by the attorney, scanned and submitted as a print advertisement.
  • Envelopes containing advertisements: Should be scanned and submitted as a print advertisement.
  • Photographic advertisements, including billboards and banners: Should be color-scanned, saved as a PDF, and then submitted as a print advertisement.
  • Radio and other non-video recorded advertisements: Must be copied to a CD in MP3 format and submitted as a multi-media advertisement.
  • Television and other video advertisements: Must be copied to a video DVD and submitted as a multi-media advertisement.

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9. What does it mean to file a list of my Internet domain names “quarterly?” 
Quarterly is defined in the commentary to the rule as “the first business day of January, April, July and October.” Therefore, if you set up or acquire a domain name in September, you would first electronically file that URL with the Statewide Grievance Committee in October. You would thereafter be required to re-file that URL and any others in January, April, July, October, etc.

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10. Why am I having problems verifying a URL? 
When you submit your URL, E-Services automatically defaults to display the website address with HTTP (hyper text transfer protocol) format. Your website may be formatted in HTTPS (hyper text transfer protocol secure) format. If your website address begins with HTTPS instead of HTTP, you need to edit the address to retype the address to override the E-Services default.

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11. How do I file the transcript that is required by Section 2-28A(a)(2) of the Connecticut Practice Book? 
Section 2-28A(a)(2) of the Connecticut Practice Book requires the attorney to file “a transcript if the advertisement or communication is in video or audio format.” Multi-media filings are done in part electronically (the Attorney Advertising Electronic Submission Form) and in part in hard copy format (the CD or DVD). The transcript should be submitted in hard copy format with the CD or DVD after the Attorney Electronic Submission Form is filed through E-Services and you receive confirmation of the filing with your file number.

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12. How do I file a print advertisement?
Print advertisements are any advertisements that are not clearly URLs or multi-media. They include letters, envelopes, brochures, pamphlets, billboards, banners etc. To file a print advertisement, create a PDF of the advertisement and save it to your hard drive. Next, use the Browse button on the attorney advertising electronic filing form to find the saved PDF on your hard drive. Double click the advertisement, and then select the Update button to attach the advertisement to the electronic filing form. More information on creating a PDF.

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13. My PDF is larger than 20 MB. What do I do?
Complete the electronic filing form so that you will have a receipt and file number. Then mail a copy of the receipt with a hard copy of the advertisement to the Statewide Grievance Committee.

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14. How do I file a multi-media advertisement?
Check the appropriate box on the electronic filing form. Then complete and submit the electronic filing form over the Internet so that you will have a receipt and file number. Finally, mail a copy of the receipt with a hard copy of the CD or DVD to the Statewide Grievance Committee. Make sure to label the CD or DVD with the file number.

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15. Where on the form do I comply with Section 2-28A(a)(5) of the Connecticut Practice Book which requires a “statement listing all media in which the advertisement or communication will appear, the anticipated frequency of use of the advertisement or communication in each medium in which it will appear, and the anticipated time period during which the advertisement or communication will be used?”
Type this information into the “Description of Advertisement” box on the filing form. This information cannot exceed 500 characters. You do not need to provide the information for URLs.

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16. Do I need to file an application or “app” about my legal services?
Applications or “apps” are considered to be electronic communications that advertise legal services and must be filed. They may be filed as either a PDF attachment or copied to a DVD, at first dissemination, and thereafter if the content is changed.

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